Tasks
In progress7
Define brand voice and visual identity
Tone, palette, and typography for the comfort-food brand
Design logo and packaging direction
Primary mark plus packaging and label concepts
Build landing page
Hand-rolled brand landing page in apps/shots
Write menu and product copy
Appetizing, on-brand descriptions for each item
Source food photography
Hero and product shots for the site and socials
Set up social media profiles
Claim handles and prepare launch assets
Launch QA and handoff
Responsive checks, then ship and hand off
Done5
One-shot prototype
Shots v1-v5
Video-gen experiments (WAN/Kling/Higgsfield/Weavy/OpenArt/Veo/MJ)
Product-only (no kids)
Non-indexable (Disney license)